The Christian Association of Nigeria, CAN, said it will boycott products made by FrieslandCampina WAMCO Nigeria Plc, makers of Peak Milk, if the company failed to tender an apology to Christians over what it described as an offensive Easter advert.
CAN, in a statement on Monday by General Secretary, Barrister Joseph Daramola, said the company may also face legal action for symbolising the crucifixion of Jesus Christ to promote Peak Milk.
The statement said: “We find this advert to be insensitive, offensive, and totally unacceptable. Good Friday is a solemn day for Christians all over the world, a day we commemorate the death of our Lord and Saviour Jesus Christ, who was crucified on the cross for our sins. It is not a day to be used for crass commercial purposes.”
It added that FrieslandCampina WAMCO Nigeria PLC’s action was disrespectful to the Christian faith and an affront to millions of Christians in Nigeria and beyond.
The statement said, “We are deeply disappointed that a company of such repute would stoop so low to exploit the religious sentiments of its customers for profit.
“We call on the company to issue an unreserved apology to the Christian community and withdraw the offensive advert immediately.”
It recalled a similar incident in the past when Sterling Bank Plc used crucifixion imagery to promote its product, stating that it condemned it then and now.
“We, therefore, urge all companies and organizations to be mindful of the religious and cultural sensitivities of their customers when promoting their products. We will not tolerate any attempt to trivialize or disrespect our faith. Be warned,” it added.