‘Accept our deepest apology,’ WAMCO pleads with CAN over offensive advert

FrieslandCampina WAMCO, says it has withdrawn its ‘insensitive’ social media post and apologised to Christians for its recent Good Friday post on the Peak brand’s social media handle.

“We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines, stated the company. “Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards.”

It said this in a statement on Tuesday by Ore Famurewa, its spokeswoman. 

The dairy firm added, “We acknowledge the sensitivity of the social media post considering the sobriety of the season. It was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.”

Ms Famurewa maintained that the company had since withdrawn the social media post.

She reiterated the company’s commitment to its unwavering mission of nourishing Nigerians while maintaining the utmost respect for all religious laws, tenets, and guidelines.

“We wish to use this opportunity to wish all Christians the very best of the season,” she said.

On Monday, the Christian Association of Nigeria faulted an advertisement released on Good Friday by Peak Milk, a brand of FrieslandCampina WAMCO.

The religious association described the advertisement as “insensitive, offensive, and totally unacceptable.”

The association alleged that the advert exploited the crucifixion of Jesus Christ and was insensitive to the Christian faith.


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